From Japanese street food and immersive pop-ups to live entertainment
If Tokyo and Abu Dhabi had a winter rendezvous, this would be it. The Rage is coming back to Umm Al Emarat Park this week, turning the capital into a buzzing cultural playground inspired by the sights, sounds and flavours of Japan.
The popular park will host this event for the fourth year in a row from 7 to 11 January, transforming the capital into a vibrant, Tokyo-inspired playground under this year’s theme, We Meet in Tokyo.
Running over five days, the winter festival brings together live entertainment, creative activations and diverse dining experiences designed for all ages.
In line with the UAE’s Year of Family, the programme places a strong focus on community and connection.
Visitors can explore fashion showcases, take part in interactive activities and enjoy live music performances, all within a lively, family-friendly setting.
Drawing inspiration from Tokyo’s culture, craftsmanship and creativity, the theme is reimagined for audiences in the UAE, reflecting the festival’s evolving identity and global outlook.
With more than 100 retail, food and beverage, and entertainment vendors, The Rage features a dedicated Food and Beverage Zone with food trucks, casual seating, games and live entertainment, alongside a retail zone showcasing curated fashion, perfumes, footwear and jewellery.
3Fils Konbini Pop-Up
Among this year’s standout experiences is Konbini, a playful pop-up bringing Japanese convenience culture to life – courtesy of the popular restaurant 3Fils.
Designed as a casual walk-in activation, Konbini offers an authentic, Tokyo-inspired setting filled with nostalgic visuals and clever design nods to everyday life in Japan.
The menu is just as fun, featuring a selection of grabs and onigiris, yuzu ice cream, and unique popcorn flavours such as wasabi and nori.
Adding a local twist, food lovers can also try 3Fils’ take on Shawarma, blending Japanese inspiration with regional flavour.
Live entertainment
Beyond The RAGE, visitors to Umm Al Emarat Park can also enjoy the Park Market, live entertainment and family-friendly activities, including puppet shows, roaming mascots, arts and crafts, games, competitions and evening cinema screenings.
Whether you’re visiting for the food, the atmosphere or the photo-worthy moments, this event adds an extra layer of Tokyo charm to one of the capital’s most anticipated winter events.
Come for The Rage, stay for Konbini, and leave with a little taste of Tokyo, with no passport required.
7-11 January, 4pm-11pm. Umm Al Emarat Park Abu Dhabi. For further information, follow @therageuae on IG
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