Experience the future as 7X reshapes global trade, transport, and logistics dynamics
The Emirates Post Group Company (EPG) has unveiled its transformative new brand identity, ‘7X,’ at an exclusive event held at Madinat Jumeirah, Dubai.
This unveiling marks a strategic shift positioning the group as a leader in the evolving global landscape of trade, transport and logistics.
Symbolising the connectivity of the seven emirates to seven continents and across seven seas, ‘7X’ underscores the group’s commitment to enabling a world in motion.
This aligns seamlessly with the ambitious five-year strategy prioritising operational excellence, digital transformation, customer-centricity, strategic partnerships, and sustainable growth.
Under the umbrella of ‘7X,’ entities like Emirates Post, FINTX, and the Electronic Documents Centre (EDC) are set to achieve a robust return on investments across various projects. This strategic shift places innovation at its core, fostering a network of trade, transport, and logistics solutions for an efficient, dynamic, and future-ready ecosystem.
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Badr Salim Sultan Al-Olama, Chairman of 7X, expressed, “With the launch of our group’s new strategy and identity, we aim to connect and enable a world in motion.” The strategy is geared towards strengthening the company’s global footprint and contributing positively to the communities served by 7X.
The brand seeks to enhance its contribution to the UAE’s vision of smart communities through a global network leveraging technology and collaborative efforts for enhanced efficiency in global operations. The strategy sets new standards for quality, speed, reliability, and transparency in postal and express delivery, combining Courier, Express, and Parcel (CEP) services with fintech solutions.
Commenting on the launch, Abdulla Mohammed Alashram, Group CEO of 7X, stated, “In this historic step, we embark on a new chapter under the ‘7X’ brand, signifying our unwavering commitment to delivering exceptional customer experiences and enriching their value.” The strategy not only highlights the expansion and diversification of the portfolio but also emphasizes the commitment to drive innovation in an ever-evolving sector.
By embracing innovation and sustainable practices, the Group envisions contributing not only to economic growth but also environmental responsibility and social well-being. Through strategic partnerships and continuous investment in digitalization, ‘7X’ is poised to play a pivotal role in shaping a more interconnected, resilient, and inclusive global trade and logistics landscape.
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