In an effort to recognize people of determination, Premier Inn MENA is all set to launch a campaign towards inclusivity.
As part of the Premier Inn’s Force For Good campaign, Premier Inn MENA will be the first to celebrate Purple Tuesday in the UAE.
Starting 1 November, the hospitality partner for Purple Tuesday 2022 has undertaken the initiative to highlight the growing importance of diversity and inclusion in all aspects of its business.
For the uninitiated, Purple Tuesday is an international day to recognise and celebrate people of determination, including less obvious conditions such as learning difficulties, mental health challenges and speech impairments.
Premier Inn in the UAE and UK will kick off its Purple Tuesday support campaign by launching the Hidden Disability Sunflower Scheme to team members. The scheme, under which people with ‘invisible’ conditions carry a globally recognised ‘sunflower’ badge is soon to launch.
As part of the partnership, the hotel is also committed to giving people of determination an even better experience at its hotels in the UAE and Qatar.
An estimated 17 per cent of the world’s population falls into the category. For Premier Inn MENA, that’s potentially 204,000 of the 1.2 million overnight guests welcomed each year.
According to Kathy Sorenson, Director of Human Resources, Premier Inn MENA, “Purple Tuesday is a golden opportunity to demonstrate our commitment to being a Force for Good in everything we do. Over the next 12 months, we will educate team members at our 11 hotels in the region so that they recognise the needs of guests of determination and apply enhanced customer service skills to ensure they get the right support to make their stay easy, welcoming and one to remember.”
With the campaign continuing well into the next two years, it’s heartening to know that people of determination will now have an easier time accessing regular facilities.
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