Abu Dhabi establishments could get up to AED 10,000 fines for these types of influencer collaborations
Planning an influencer collaboration in Abu Dhabi? Here’s some crucial information to avoid up to AED 10,000 in fines!
According to their latest update, the Abu Dhabi Department of Economic Development (ADDED) has called upon all licensed economic establishments in the emirate to comply with relevant controls and conditions when contracting with social media influencers.
Essentially, one needs to ensure influencers have a license from ADDED for advertising services online, relevant permits and verifying that economic establishments also hold valid licenses when contracting with influencers or social media platforms.
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If you don’t comply, you could open yourself up to penalties ranging from AED 3000 to 10,000 and could lead to closure for non-compliance with ADDED regulations.
In a circular on Wednesday, the Abu Dhabi Department of Economic Development acknowledged and appreciated the efforts of all licensed economic establishments in the Emirate of Abu Dhabi to promote and create an ideal economic environment for business in the Emirate.
Be careful!
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