City Challenge becomes another highlight in the entertainment scene in Yas Island
In a momentous VIP occasion Manchester City Football Club, in collaboration with Aldar, unveiled City Challenge, an exhilarating and interactive experience at Yas Mall in Abu Dhabi.
Marking a significant advancement in enhancing fan engagement and entertainment within the region with the ribbon-cutting ceremony was conducted by the celebrated Manchester City midfielder, Kevin De Bruyne.
Representing a key milestone in the ongoing strategic partnership between Manchester City and regional collaborators, the grand opening witnessed a star-studded event, with the presence of the club’s players and distinguished figures.
City Challenge promises an enthralling adventure tailored for individuals of all ages and interests, offering a unique journey into the heart of the club’s illustrious legacy and dynamic gameplay.
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Departing from conventional fan experiences, this immersive hub blends interactive challenges with cutting-edge technology.
More than just a test of footballing skills, City Challenge allows fans to live the dream, replicating on-field magic and offering the chance to become the star player.
From speed and agility drills to penalty shootouts against a robotic goalkeeper, the experience caters to both seasoned football enthusiasts and those seeking a fun and engaging adventure.
While football remains at the core, City Challenge extends its appeal beyond the pitch, celebrating the club’s legacy through iconic kits from 1884 to the present day and showcasing its impressive trophy collection.
The journey is incomplete without a visit to the official Manchester City Store, operated by PUMA, where fans can take home a piece of the magic, including the latest kits, shirts, official merchandise, and personalized items.
Nuria Tarré, Chief Marketing and Fan Experience Officer at City Football Group, expressed delight at the venue launch, emphasising the unique opportunity for UAE and Middle East residents to enjoy an exciting and engaging experience.
“2023 will go down as a year that Manchester City fans will never forget. With so many historic moments for the club, we are delighted to be able to share this success with our supporters here in the UAE, including the most recent Club World Cup win as the trophy is displayed for the first time by the Club in the region this weekend.
“We hope our fans enjoy being able to get up close to ‘The Big Five’ this weekend, in addition to visiting the new experience-based destination, City Challenge.”
Open daily from 10 am onwards, City Challenge invites fans to discover the essence of being a Cityzen at Yas Mall.
For more information, follow @mancitychallenge on social media.
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