This May, the shelves are shining a little brighter — because the spotlight is officially on homegrown heroes
19 May 2025 - 22 May 2025
ADNEC
Free
Registration required
From pantry staples to beauty buys, locally made products are stepping into the limelight thanks to a nationwide retail campaign that’s turning shopping into a celebration of UAE innovation.
What’s exciting? The country’s biggest retailers — from Carrefour and Lulu to Noon, Talabat, Spinneys, and more — have joined forces to showcase UAE-made products like never before.
We’re talking premium shelf space, dedicated online storefronts, and full digital visibility across the biggest e-commerce platforms in the region.
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