An exhibition exclusively curated to gather the most influential decision-makers in the MICE industry
M&I Expo is making its inaugural edition in Abu Dhabi in 2027. The event is dedicated to getting the leaders and key people of the MICE industry to come together. MICE, also stand for Meetings, Incentives, Conferences and Exhibitions, is a fast-growing industry that will be the centre of discussion in this event.
This expo is expected to be attended by event agencies, corporate planners, independent planners, and association planners. In numbers, there at least 25% ration in the Middle East and Asia, 10% in America and the major number 65% in the UK and Europe.
The itinerary is well planned and timed, schedule such as curated meeting programmes, optional educational contents, property showcase and lunch. The Director of Abu Dhabi Convention & Exhibition Bureau also shared his sentiment in this upcoming event – saying that hosting such event reinforces the emirate’s strength and growth as a premiere destination for business events and incentive travels. He also quotes that the latest achievement reflects strategic commitment to building a world-class MICE ecosystem.
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