Yalla now reaches thousands of readers every month across web, social and print
From humble beginnings to becoming one of the Abu Dhabi’s most recognised media voices, Yalla is proudly celebrating its ten-year anniversary this May; marking a decade of editorial excellence, media innovation, and cultural relevance connection across the Emirate.
Launched in 2015 as a digital luxury lifestyle platform and monthly magazine by Founder Jane Barraclough of Phoenix Media & Publications, Yalla quickly captured attention with its fresh take on what it means to live, explore, and thrive in Abu Dhabi.
What started as a small team passionate about uncovering the best of local events, dining, arts and culture, education, healthcare and sports has since evolved into a multi-platform media brand, reaching hundreds of thousands of readers every month across web, social, and print.
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Over the past decade, Yalla has become a trusted source for everything from weekend guides and restaurant openings to interviews with regional talent and in-depth coverage of cultural milestones.
Its tone; energetic, inclusive, and unmistakably authentic; has helped it build a loyal community, becoming synonymous with fun, discovery, and staying in the know.
Today, Yalla is more than a media outlet; it’s a reflection of modern Abu Dhabi life: diverse, dynamic, and always evolving.
As it enters its next chapter, the brand continues to grow with new partnerships and digital innovations aimed at keeping audiences engaged and informed.
Here’s to ten years of Yalla; and many more to come.
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