From social media posts to personalised certificates
If you’ve spent even a few minutes scrolling through social media recently, chances are you’ve come across people proudly sharing certificates, posting messages of gratitude, or talking about a new national initiative that’s quickly gaining momentum across the UAE.
Called the Pledge & Commitment campaign, the initiative has sparked a wave of participation from citizens and residents alike, creating a powerful online and offline movement centred around unity, appreciation, and national pride.
The campaign is a chance for people to express their gratitude to the UAE leadership, particularly His Highness Sheikh Mohamed bin Zayed Al Nahyan, while reaffirming their commitment to the values that have helped shape the nation.
You can think of it as a digital show of solidarity, one that invites everyone to take a moment and reflect on the country’s journey, achievements, and future.
The initiative is built around four key pillars: promoting coexistence and unity, drawing inspiration from the President’s leadership values, strengthening civic responsibility and national identity, and expressing gratitude for the country’s stability, security, and prosperity.
The campaign was launched in collaboration with Sandooq Al Watan and officially kicked off at the Abu Dhabi Energy Centre recently.
You might also like: UAE confirms a public holiday for Islamic New Year
The launch event, led by Sheikh Nahyan bin Mubarak, Minister of Tolerance and Coexistence, attracted more than 4,800 attendees, including students, academics, investors, business leaders, and community members from across the country.
Since then, participation has continued to grow rapidly. Social media platforms have been filled with messages celebrating the UAE’s achievements, with users sharing sentiments such as ‘Unity is our strength’ and ‘Proud of the UAE’.
One of the most popular parts of the initiative is what happens after signing the pledge. Participants receive a personalised Certificate of Appreciation, which can be downloaded instantly and shared online.
The certificate has become a popular badge of pride, with thousands already posting theirs across social media.
So, whether you’re a long-time resident or a UAE citizen, the campaign offers a simple yet meaningful way to be part of a nationwide expression of appreciation, unity, and shared commitment to the country’s future.
To participate, visit pledge.ae
Follow Yalla for all the latest news
