Calling all money gurus! The UAE now officially licenses Finfluencers to boost trust and transparency
Money advice on your feed is about to get a lot more legit. The UAE has just launched the region’s very first Finfluencer licence — a bold move to bring financial influencers under official regulation.
Yes, your TikTok investment tips might soon come with government backing (or at least, approval).
أعلنت هيئة الأوراق المالية والسلع عن إطلاق رخصة “المؤثر المالي Finfluencer”، وهي الأولى من نوعها على مستوى المنطقة، في خطوة استراتيجية تهدف إلى تنظيم المحتوى المالي الرقمي، وحوكمة أنشطة الأفراد المؤثرين في تقديم التحليلات والتوصيات الاستثمارية، والتسويق المالي عبر المنصات… pic.twitter.com/kRdrx4rVu4
— SCA UAE (@sca_uae) May 28, 2025
Rolled out by the Securities and Commodities Authority (SCA), the licence is aimed at anyone dishing out financial analysis or investment advice — whether through Instagram reels, YouTube deep dives, podcasts, or even live seminars.
If you’re talking money and markets in the UAE, this one’s for you.
The goal? Keep investors safe and raise the bar on financial transparency. As SCA CEO Waleed Saeed Al Awadhi put it, it’s a strategic leap toward regulating finance in the digital age — and setting a new global standard while they’re at it.
And here’s the kicker: to encourage early sign-ups, registration, renewal, and legal fees are totally waived for the next three years. That’s right — free.
To get licensed, creators need to register with the SCA and stick to all regulatory requirements. It’s a big step toward making financial content not just popular, but truly trustworthy.
So if you’re a finance content creator in the UAE — it’s time to level up.
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