A three-month countdown begins as the UAE rolls out mandatory digital permits for creators and advertisers
Starting in three months, the UAE is tightening the reins on social media promotions.
So, if you’re a full-time influencer, a casual content creator, or just shouting out your friend’s business for free, you’ll now need an official advertiser permit from the UAE Media Council to stay on the right side of the law.
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This applies across all major platforms including Instagram, TikTok, Snapchat, and YouTube, and yes, even unpaid posts count.
What’s this permit all about?
The newly introduced permit aims to professionalize online promotions and ensure transparency in the digital advertising world. Here’s what you need to know:
It’s free (at least for the first three years).
It’s mandatory for all promotional content, regardless of whether you’re earning money or not.
You’ll need to display your licence number clearly on your social profiles.
You’re not allowed to let others advertise using your account.
Temporary permits for visitors
Short-term content creators aren’t left out. A visitor permit is in the pipeline and will cover promotional activity for up to three months. However, you’ll need to apply through a registered agency to get one.
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Who’s exempt from the new rules?
There are a few groups who won’t need to worry:
Business owners promoting their own products on personal accounts.
Minors under 18, as long as their content focuses on education, sports, culture, or awareness.
Why is this happening?
The UAE’s content creation landscape is booming, and regulators are stepping in to elevate advertising standards, promote ethical practices, and support the growing digital economy.
This move follows similar efforts, including a 2018 licensing law for paid influencers and a 2025 update in Abu Dhabi that imposed fines for unlicensed content creators.
You’ve got time, but not forever.
The government has granted a three-month grace period before enforcement kicks in, giving creators time to apply and adjust.
After that, promoting anything without the proper credentials could lead to penalties.
If you’re planning to use your platform to promote products, services, or brands in the UAE, paid or unpaid, make sure you’re registered and ready.
The influencer game is evolving, and compliance is now part of the job description.
For more information, visit UAE Media Council
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