Great shows are on-route to the capital.
It’s curtains up as live theatre comes to Erth Abu Dhabi this October.
Abu Dhabi, known for its rich cultural tapestry is about to be thrust further into the limelight when showstoppers head to the stage of Erth’s 631-seat theatre.
Erth Abu Dhabi, formerly the Armed Forces Officers Club & Hotel, and an Abu Dhabi community icon, is teaming up with Dubai’s Outside The Box Events to launch ‘’Theatre by Erth,” adding a welcome and much-needed dimension to the capital’s hospitality and entertainment offerings.
“Our investment in Theatre by Erth is intrinsically linked to the hospitality that Abu Dhabi takes pride in providing,” said Shaikha Al Kaabi, CEO Erth.
“Theatre by Erth will expand on Erth’s comprehensive leisure and dining facilities, as well as build on the brand’s ‘legacy’ to create meaningful and memorable experiences for visitors and the Abu Dhabi community to engage in.”
Outside The Box Events has already brought success to Dubai’s QE2, with Theatre by QE2. Combined with Erth Abu Dhabi’s Emirati hospitality and leisure facilities, this partnership will elevate the capital’s entertainment offering to theatre goers in Abu Dhabi and beyond.
Outside The Box Events’ CEO, Robert Duce said: “I am delighted to be able to expand the “Theatre by” brand to the UAE capital.
“I am sure we will bring an exciting variety of entertainment to Abu Dhabi. I am pleased to be able to team up with the dynamic management of Erth for this.
“We believe that the synergy of running two theatres in the UAE will help our theatre and events business grow; we are eagerly looking forward to the challenge.
“The demand for quality entertainment has been steadily on the increase, and the diversity of the population, as well as the desire to see world-class entertainment on our doorstep, has only fuelled the need for dynamic and interesting venues where the stage can be modified to suit the variety of shows we are capable of bringing to the UAE.”
What shows will be staged here?
Erth’s storied past and unique combination of facilities promises to delight audiences from across the capital and the UAE who head to the property to see shows like Abba Reunion, Alice in Wonderland, MJ History, Meet the Beatles, Magic Phil, Horrible Histories, and annual pantomimes performed on the stage of the 631-seat theatre.
Erth Abu Dhabi has 1,200 parking spaces for ease of access to the property, combined with dining experiences to offer a unique culinary journey to theatre goers.
In addition, five private hospitality suites within the theatre can be reserved exclusively by guests, complete with bespoke food and beverage options.
Erth Abu Dhabi’s past and present is very much part of Abu Dhabi’s rich cultural heritage. Combine this with the hotel and leisure hub’s exceptional facilities, and now with the launch of Theatre by Erth,Abu Dhabi will, with Erth’s continued support, remain centre stage as the UAE’s cultural hotspot for years to come.
Theatre by Erth’s show calendar will be released soon, with Outside The Box Events already working with local artists to bring their talent to a larger audience across the UAE, details of which can be found on social media platforms @theatrebyerth.
With Erth Abu Dhabi located just 15 minutes from downtown Abu Dhabi and within sight of the iconic Sheikh Zayed Grand Mosque, theatre goers can easily access Theatre by Erth to catch the latest billing and heart-stopping acts and shows that are set to grace the stage at Erth Abu Dhabi!
