The three-day festival is back with a wild new Milkshake Ranch theme
Snoopy Beats is getting a cowboy makeover this Halloween.
The popular three-day festival is heading back to Sandy Beach Hotel & Resort in Fujairah from 30 October to 1 November, transforming the beachfront into Milkshake Ranch.
This exciting event is a playful mix of retro Americana, music, fashion, art and plenty of good old-fashioned escapism.
Set against the backdrop of Snoopy Island and the Hajar Mountains, this year’s edition is all about denim, diamonds, rhinestones and rodeo-inspired style, with a glamorous, slightly eccentric twist.
For the weekend, Sandy Beach will become a colourful ranch-style playground, with immersive experiences, creative pop-ups, markets and plenty of unexpected moments dotted around the resort.
Some experiences will be announced ahead of time, while others are designed to be discovered as you wander around.
And, of course, music remains at the heart of it all.
The festival will feature four stages, bringing together international artists, emerging talent, regional acts, promoters and creative communities from across the UAE.
Rather than sticking to one particular sound, the programme is designed to jump between genres, scenes and different energies throughout the weekend, with an emphasis on discovering something new.
The full line-up is still under wraps for now, but Snoopy Beats says more announcements are coming soon.
Beyond the music, the whole weekend is designed as something of a mini escape. Previous editions have turned the Fujairah coastline into a temporary world of their own, and Milkshake Ranch looks set to continue that tradition with a fresh identity for the destination.
If you’re heading along, the theme is pretty hard to miss.
The organisers are leaning into denim and diamonds, cowboy-inspired looks, rhinestones and rodeo glamour, with the whole thing wrapped in the festival’s trademark playful attitude.
Basically, it’s your excuse to go all-in on the cowboy aesthetic without having to actually know how to ride a horse.
With the beach, mountains, and Snoopy Island providing the backdrop, the setting is also a big part of the appeal.
It’s less like a traditional festival field and more a three-day coastal getaway, with music, food, fashion, art and creative experiences all mixed into the experience.
The full musical line-up will be revealed soon, so keep an eye on @snoopybeats on Instagram for the first artist announcements and festival updates.
From AED165 to AED730. 30 October to 1 November, Sandy Beach Hotel & Resort, Fujairah. For further information, visit snoopybeats.com
