A citywide Eid campaign that offers value back on luxury shopping
If you already love spending time at some of Abu Dhabi’s finest malls, there’s now another reason to stay a little longer, shop a little more, and make every visit genuinely rewarding.
This Eid Al Adha, luxury retail across the capital is being reimagined as Darna Rewards expands its most rewarding shopping campaign yet across The Galleria Al Maryah Island, Yas Mall and Al Jimi Mall, Al Ain.
Running from 18 to 31 May 2026, the initiative allows shoppers to earn up to 10 per cent value back on eligible purchases with a minimum cumulative spend of AED 5,000, capped at AED 30,000.
The campaign spans more than 100 of the world’s leading luxury brands across fashion, beauty, jewellery and watches, turning seasonal shopping into a more rewarding experience.
What makes this edition particularly significant is its expansion beyond a single flagship destination.
The Galleria remains the core luxury hub of the campaign, Yas Mall brings a dynamic mix of retail and entertainment on Yas Island, while Al Jimi Mall introduces the experience to Al Ain, extending the reach of the initiative across the UAE.
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As Saoud Khoory, Chief Retail Officer at Aldar Investment, explained: “Expanding the campaign beyond The Galleria Al Maryah Island to include Yas Mall and Al Jimi Mall in this edition, reflects our continued focus on creating a more connected and cohesive retail ecosystem across our destinations.
“The campaign not only aims to elevate the retail experience through meaningful rewards but also celebrates the UAE’s position as a leading destination for luxury; where choice, service, and experiences come together to deliver tangible value for our customers.”
Across all three malls, shoppers can explore seasonal collections, luxury gifting ideas, and exclusive retail experiences, with rewards seamlessly building in the background through the Darna app.
At the heart of the campaign is a smooth customer journey, enabled by Darna Rewards, which works effortlessly in the background allowing shoppers to focus on enjoying every moment.
Participation is seamless: simply download the Darna Rewards app, link your card, and shop across participating brands to unlock rewards automatically.
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Once the app is downloaded and a card is linked, eligible spending automatically contributes to rewards, making it easier for shoppers to simply focus on enjoying the experience itself.
So why not join this citywide retail journey connecting Abu Dhabi and Al Ain, where luxury shopping, dining, and lifestyle come together in one seamless Eid celebration?
18-31 May, The Galleria Al Maryah Island, Yas Mall and Al Jimi Mall, Al Ain. For terms and conditions and the full list of participating brands, please visit Darna Rewards.
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