The UAE’s majestic mountains and the Shihuh tribe take centre stage in Kia’s new ‘Tribes of Arabia’ series
The UAE takes the spotlight in Tribes of Arabia, Kia Middle East and Africa’s groundbreaking new road trip documentary series marking the regional debut of the Kia Tasman; the brand’s first-ever mid-size pickup truck.
Launching from the rugged peaks of Ras Al Khaimah, the series opens with an unforgettable journey into the world of the Shihuh tribe, one of the UAE’s most resilient and storied communities.
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Against the dramatic backdrop of the Hajar Mountains, Episode 1 offers a cinematic glimpse into the tribe’s deep-rooted traditions, echoing the strength and agility of the Tasman as it navigates rocky mountain paths using its advanced Rock Terrain Mode.
The five-part Tribes of Arabia series follows three popular regional content creators – Eisa Alhabib, Abdulaziz Alfudhaili, and Hamed AlDaour – as they traverse the Arabian Peninsula in the Kia Tasman, exploring ancient tribal cultures across Saudi Arabia, Kuwait, and Iraq.
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But it is in the UAE that the story begins.
“The UAE’s incredible landscapes and rich tribal heritage made it the perfect place to launch this series,” said Jimmy Chamata, Head of Marketing at Kia Middle East and Africa.
“The Shihuh tribe reflects the resilience, identity, and spirit that define not just this region, but the Tasman itself. This is more than a vehicle launch; it’s a cultural tribute.”
A bold new pickup for modern explorers
Designed to blur the line between workhorse and weekend adventurer, the Kia Tasman is a disruptor in the pickup segment.
It combines rugged capability with refined design, smart technology, and terrain-specific driving modes that adapt seamlessly to mountain paths, desert dunes, wet marshlands, and city streets alike.
In the UAE episode, the Tasman proves its power on harsh mountain terrain while offering a comfortable and connected ride; showcasing exactly why it’s positioned as a new kind of mobility solution for drivers across the Middle East and Africa.
Created in partnership with Innocean MEA and McCann Content Studios, and directed by Neel Kumar, Tribes of Arabia offers a first-of-its-kind blend of culture, storytelling, and automotive exploration; beginning right here in the UAE.
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