The UAE’s hottest retailers unite to spotlight local products — and shoppers are loving the homegrown energy
Say hello to your new favourite label: Made in the UAE.
This May, the shelves are shining a little brighter — because the spotlight is officially on homegrown heroes.
From pantry staples to beauty buys, locally made products are stepping into the limelight thanks to a nationwide retail campaign that’s turning shopping into a celebration of UAE innovation.
Led by the Ministry of Industry and Advanced Technology, the campaign is part of the bold and growing ‘Make it in the Emirates’ movement.
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What’s exciting? The country’s biggest retailers — from Carrefour and Lulu to Noon, Talabat, Spinneys, and more — have joined forces to showcase UAE-made products like never before.
We’re talking premium shelf space, dedicated online storefronts, and full digital visibility across the biggest e-commerce platforms in the region.
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Whether you’re ordering your weekly groceries or discovering the next cult-fave skincare brand, the local section is where you’ll want to start.
Perks for producers?
Oh, they’re getting the royal treatment. Retailers are waiving registration fees, offering free digital advertising, logistics support, and even social media promotion.
New brands will be fast-tracked onto major platforms with expert onboarding, three months of storage assistance, and the kind of visibility usually reserved for global giants.
The campaign is nothing less than a retail revolution that empowers UAE-based manufacturers, champions sustainable local production, and gives shoppers a reason to choose quality made closer to home.
It all builds momentum for the upcoming ‘Make it in the Emirates’ Forum, happening 19-22 May at the Abu Dhabi National Exhibition Centre, where the region’s sharpest minds, investors, and entrepreneurs will come together to shape the future of UAE industry.
So whether you’re shopping for fashion, food, or tech, keep an eye out for labels with local flair. Because the UAE is making more than just headlines — it’s making moves.
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