6,500 students in 20 schools will be part of the campaign over the span of six months
In order to ensure the safety of students on trips to and from school, Abu Dhabi has now launched a campaign to encourage greater road safety awareness.
The School Road Safety Awareness campaign at the Horizon Private School in the capital is an initiative by the public transport regulator, the Department of Municipalities and Transport’s Integrated Transport Centre (ITC), in partnership with transport provider STS Group and the safety platform RoadSafety UAE.
The campaign will be carried out in cooperation with Abu Dhabi Police, the Department of Education and Knowledge, RoadSafetyUAE, and its partner STS Group.
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The purpose of the campaign is to empower the student community to become advocates of road and transport safety through a unique learning environment. It will be supported with a curated road safety curriculum, interactive videos, and games.
Interactive workshops are part of the campaign, during which students will be assigned appropriate learning levels based on their grades. They will undertake lessons in road safety management, and participate in engagement activities with interactive games and quizzes that teach them to treat road safety as an ongoing responsibility.
Essentially, the learning programme will cover topics like travel safety protocol in the school bus and on the road, as well as emergency protocol. One of the learning modules is based on local laws related to the use of Personal Mobility Devices like bicycles and e-bikes. The campaign also includes interactive board games designed to teach students about road safety practices and danger zones surrounding the school bus.
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