Several key new solutions and additions to support a forward-thinking approach to hosting the Abu Dhabi Grand Prix weekend have been added
With the full flow of the event season underway, Ethara has revealed exciting new additions as part of ongoing sustainability initiatives on the eve of the region’s biggest event weekend, the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
Following on from the significant milestones in recent years, including achieving the FIA 3-Star Certification and becoming a signatory to the United Nations Sports for Climate Action, Ethara is set to implement several key new solutions and additions to support its forward-thinking approach to hosting the Abu Dhabi Grand Prix weekend and other major international events across its venues.
Set to debut at the 15th edition of the Abu Dhabi Grand Prix at Yas Marina Circuit, the all-new Abu Dhabi GP mobile application will go live in the coming weeks, with the platform not only providing the ideal hub for fans to keep up-to-date on all the latest information across the event but also housing their tickets as part of the organisation’s drive to reduce the need for physical tickets as in previous years.
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The app also features an innovative sustainability-first initiative, incentivizing the thousands of fans inside the Yas Marina Circuit venue to reduce waste, reuse and recycle for the chance to win exclusive discounts and experiences at the venue for the coming year.
Alongside this, the traditional Formula 1 Driver Parade which takes place prior to the race every Sunday will see a unique twist, with the introduction of an all-new electric truck parade, making its debut at the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
As the home of the Abu Dhabi Grand Prix, Ethara and Yas Marina Circuit have also signed an agreement with Emerge, a joint venture between the UAE’s Masdar and France’s EDF, to introduce a new solar power car park system inside the venue, set to generate approximately 30 per cent of the circuit’s total annual energy demand in a strategic, long-term project to reduce the venue’s need for additional energy sources.
The initiatives align with Formula 1’s Net Zero strategy and ongoing sustainability initiatives across the season, with Ethara focusing on consistently implementing impactful evolutions to its business-wide sustainability programme to lower the overall carbon footprint.
In a year of growth for Ethara, 2023 has continuously seen new, innovative additions to the company’s sustainability initiatives.
With Yas Marina Circuit’s new track-wide LED lighting system reducing total connected power requirements across the 5.28km track, and solar panelling across the iconic Abu Dhabi Hill to bring more practical inclusions to the programme, the historic 15th edition of the region’s biggest race weekend is set to be the most sustainable to date.
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