The new concept is a part of the brands expansion strategy, building upon their already iconic brand
Just when you thought partying options in Abu Dhabi had reached a crescendo!
Soho Beach Dubai, the highly anticipated beach spot known for mixing easygoing beach vibes with lively parties, is all set to make a splash this November with its grand opening during none other than the Formula 1 race weekend at Yas Island, Abu Dhabi!
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The thrilling expansion will offer a great mix of laid-back beach moments with high-energy party fun, making the F1 the perfect time to launch the concept, as Soho Beach gears up to offer visitors an amazing experience beach party vibe, all year-round.
At the heart of Soho Beach’s expansion is its commitment to leading the way in the entertainment space with explosive, one-of-a-kind experiences across the region and beyond. Each week, the beach destination will feature a rotation line up of accomplished artists, guaranteeing the same Soho Garden experience we have come to know and love.
From its essence of relaxation and high-energy celebrations brought together in one iconic location, Soho Beach Abu Dhabi is set to be an unrivaled experience for partygoers. The opening weekend promises a full schedule festive lineup, which will be announced in the coming months – definitely one to keep a close eye on.
This new club is set to enhance the experience of the socialites flocking to Yas Island, which has fast become the place to party in Abu Dhabi and beyond!
For further information on entertainment, visit Yalla Abu Dhabi Life