The region’s largest venue for premium sporting and music events, situated at the heart of Abu Dhabi’s F1® track, Yas Marina Circuit, has now been given a new name.
Yas Island’s custom-built open-air venue is now known as Etihad Park as part of a larger partnership deal announced between Etihad Airways, the national airline of the United Arab Emirates, and Flash Entertainment, the region’s leading entertainment company.
The newly named venue is the latest addition to Etihad’s growing list of sponsored entertainment hubs, following the introduction of Etihad Arena earlier this year.
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group said: “Expanding our portfolio of Abu Dhabi partners to further promote Yas Island as a leisure destination is an honour.
“Etihad Park is testament to our commitment in positioning the UAE capital as a world-class entertainment hub and marries well with our existing sponsorship of Etihad Arena and the Etihad Airways Abu Dhabi Formula 1 Grand Prix.”
He also said that the “look forward to jointly announcing with Flash Entertainment, an exciting calendar of events.”
The Etihad Park, formerly du Arena, is the largest outdoor venue in the Middle East and is owned by Flash Entertainment.
The venue is home to the region’s largest, premium sporting and music events, situated at the heart of Abu Dhabi’s F1® track, Yas Marina Circuit.
According to John Lickrish, Chief Executive Officer, Flash Entertainment, the 40,000-capacity arena has welcomed over 1.5 million fans since 2009.
The venue has played host to some of the biggest international A-list stars during events such as the Yasalam After-Race Concerts, which were held over the Etihad Airways Abu Dhabi Formula 1 Grand Prix weekend.
Etihad Park is located close to Etihad Arena which is set in a stunning waterfront location on Yas Island. The 18,000 capacity multi-purpose arena provides Abu Dhabi with year-round event space for sports, entertainment and MICE events.