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Emirates Airline launches new virtual reality experience


14-September-2021

Drinks, food and flying from your own sofa. 

Emirates Air Line - Yalla Abu Dhabi

Have you ever wondered what it is like to travel first class with Emirates Airline? 

Well dream no more as the airline has launched its fully enclosed Gamechanger First Class Suites virtual reality (VR) experience.  

Available on emirates.com, the Emirates app and the Oculus Store for Oculus Rift users, the VR experience will take passengers around the airline’s famous A380 Onboard Lounge where they can order a drink, nibble on some food or simply relax and watch some TV from the comfort of their own living room. 

Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said the airline was delighted to launch the Oculus VR app and will inspire people to book a flight and travel again after the pandemic.  

He said: “Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board. We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app. 

“This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options.” 

But the advancements don’t stop there with plans to offer customers the ability to explore destinations, select a cabin, and book and pay for their Emirates flight from within the Emirates Oculus VR app in the close future. 

 

For all your latest news from the UAE, keep an eye on Yalla – Abu Dhabi Life

 

Image source Emirates Airlines instagram
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