After the Arab nation’s strong showing at last year’s world cup this is sure to create even more excitement for football fans in the region
The search for the next Mohammed Salah or Hakim Ashraf began in earnest this week at the Ritz-Carlton Abu Dhabi where the launch of a new reality TV series entitled ‘The Italian Dream’ took place.
The exciting initiative is being driven by Italian football federation Serie A, popular online streaming company Starzplay, UAE Healthcare provider Pure Health and leading media and entertainment outlet Image Nation and will try to unearth the next hidden Arabic football gem over the course of a six-part series.
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The Seria A football league in Italy is one of the most illustrious in Europe and one of the most iconic former players nicknamed ‘The King of Rome’ Francesco Totti appeared at the event and lent his support behind the project.
Scouts from Italian Seria A are set to visit Egypt, Saudi Arabia, Morocco and the UAE in the hope of discovering the next football superstar. After the Arab nation’s strong showing at last year’s world cup, this is sure to create even more excitement for football fans in the region.
Others who spoke at the launch included the acting CEO of popular streaming platform Starplayz Maaz Sheikh, Seria A CEO Luigi De Siervo, CEO Pure Health Farhan Malik and acting CEO of Image Nation Ben Ross.
Keep your eyes peeled for the up and coming series on Starzplay!
For further information on sports news around Abu Dhabi, visit Yalla Abu Dhabi Life
